branding + websites
for female led small businesses.
that’s what I am, so I get it.
Hi, I’m Clara, a brand strategist and graphic designer living and working in Brighton, UK.
Over the past 15 years I have designed for brands which sell into all areas of women’s life: fashion, retail, beauty, health, lifestyle, wellbeing & more. One of my greatest strengths is the ability to stay ahead of the curve on what graphical styles catch a female audience’s eye. I have a passion for emerging design trends and ways in which they can be used to draw in the audience.
I love deep diving into the marketing behind design, understanding the potential audience and translating those demographics into design work.
Does your branding properly represent the product or service you provide? Does it attract the client who will love what you are offering? Are your customers drawn to you because it represents who they are, their beliefs and values? Demographically (the measurable traits, such as age, gender, and income) and psychographically (the immeasurable traits, such as beliefs, hobbies and tastes). This is what is created with the right branding and website design.
When your brand visuals align with your customer values and aesthetic you will see higher conversions. This is where the branding works. This is why the investment pays off.
“clara has such a brilliant understanding of design. I completely trust her to manage all of my branding and I’m so delighted by everything she has produced for me. she has brought my brand to life better than I could have imagined it.”
— polly lavarello, fb ads + courses for creatives
I GIVE 9.4% OFF CERTAIN PRICES FOR WOMEN TO REFLECT THE CURRENT GENDER PAY GAP
I know what it’s like when you’re first starting up your business, I’ve been there, so mention this on our call and it will be reflected in the quote I send you.
