Erin Wasson has just signed a three-year contract to design a line for surf-and skate-inspired label RVCA, and Opening Ceremony (the NY shop) has already bought the spring 2009 collection. Wasson, who until recently was Alexander Wang’s style-muse, is famous for her ad campaigns for the likes of Balenciaga and H&M, and has also previously designed a jewelry line, Low Luv (featured in Wang’s fall 2008 runway show). I posted about it here.
Wasson describes her first collection as “tomboy chic.”Said to mirror her personal style, it will feature Pima cotton tank tops, denim cutoffs, a wool miniskirt, a silk button-down emblazoned with tiny thunderbolts, and a jaunty blazer with a zipper running up the back. Wasson told WWD that she thinks the problem with surf and skate companies is that the girls’ stuff tends to have a lot of pinks and blues and that it’s just assumed that that’s what girls want to wear.
When I used to wear skate clothes the only ones I really ever loved was WESC, Volcom used to be cool but then went off the boil. I reckon this line might be something along the lones of WE, which is great news. Not all girls who love to snowboard and skate have punk taste.