So you remember that Herbal Essence advert where the girl is underwater and her hair looks all floaty and stuff!? Well I happened upon some other pieces of Zena Holloway's stuff and she is the most increible photographer and director. To see the film which goes along with this editorial go here.
"Zena Holloway is the UKs leading professional underwater photographer. Her images are striking, instinctive and driven by a deep understanding of her medium. She delivers the remarkable - combining the highly technical aspects of underwater photography with superb creative direction resulting in extraordinary magical imagery.Working in the sea from a young age with photography and film Zena is completely self-taught. She has taken underwater photography to entirely new depths."
Info above from her profile.